Godici Returns to Ogilvy

NEW YORK Tom Godici, who left Ogilvy & Mather in January 2002 to join Publicis, is returning to his former employer as a senior partner and creative director on IBM, an Ogilvy representative confirmed. He is the third Publicis alum to join Ogilvy in the past month.

During his first tenure at WPP’s Ogilvy in New York, Godici, 38, was a creative director on IBM as well. At Publicis Groupe’s Publicis, he was a senior principal and creative director, working on accounts such as Amstel Light, L’Oreal and Siemens.

Ogilvy has made two other notable hires of former Publicis creatives in the past month. Carol Schuster arrived this week at the agency as a senior partner in charge of the estimated $120 million global DuPont account [Adweek Online, July 8]. Late last month, John Liegey, a highly regarded art director, joined the agency as senior partner, creative director, to work on the American Express account.

Schuster most recently served as an executive vice president at Publicis Groupe’s defunct D’Arcy Masius Benton & Bowles, working as global managing director for the agency’s Procter & Gamble business. At Publicis, Liegey was known for his work on Heineken. Before that he worked at several shops, including Fallon McElligottt, where he won a gold Lion at Cannes for a Miller Lite commercial.