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Move over, Cabbage Patch Kid. Make way, Beanie Baby. The Bobbleheads are muscling in.
The small, lifelike figurines with spring-mounted heads have become instant box-office gold for sports teams that hand them out on promotion nights. What’s more, the cute-as-hell statues have become a coveted advertising vehicle, even for sponsors that typically don’t attach their names to such things.
Case in point: Just days before the Los Angeles Dodgers were scheduled to give away 55,000 Tommy Lasorda Bobble heads on April 4, the team finalized a sponsor ship deal with Boeing.
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