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Brand trademarks owned in Russia by a 39-year-old former car-alarm salesman named Sergei Zuykov. The most well-known of them is Starbucks, which Zuykov is now trying to sell to the real Starbucks. Zuykov, one of a number of trademark squatters in Russia, says what he’s doing might not be fair, but it’s legal. “When we applied, Starbucks was not so interested in coming to Russia,” he says. Starbucks sued and won a court ruling in Moscow, but Zuykov got a temporary injunction.
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