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Years that Winston cigarettes spent as the title sponsor of Nascar’s championship series before stepping down last year. Now Nicorette, the smoking-cessation product, has signed on as a sponsor. Nicorette thinks many Nascar fans would like help quitting. “We understand that tobacco products created this arena—but the game has changed,” says an exec at GlaxoSmithKline Consumer Healthcare, maker of Nicorette gum, NicoDerm patches and Commit lozenges. “This is a great audience for us.”
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Years ago that Kmart introduced the “blue-light special.”
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