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Years that Ehrlich, an insect-exterminator company with offices up and down the Atlantic Coast, has been using the slogan, “The 911 of pest control.” The motto remained after 9/11, and an article in last Sunday’s Philadelphia Inquirer catalogued consumer complaints about it. “My first reaction was that I didn’t see that right, that no one could be that insensitive,” said one. “What will be your next slogan, ‘We’re the Holocaust of the pest war’? ” asked another.
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