Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains

Deutsch :30 includes Danica cameo

Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else snatches it up and gets rich doing so.

@nudd Tim Nudd is a former creative editor of Adweek.