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Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else snatches it up and gets rich doing so.
The spot, titled "YourBigIdea.CO," created by Deutsch in New York, shows people all over the world putting off registering a special .CO domain name, thinking they're the only ones with the big idea.