Go Daddy Promises No More Sleazy Super Bowl Ads

'We've matured,' says the CMO, as they prep two :30s

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A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game.

The Web-hosting company said Thursday that it has bought two 30-second slots, one in each half, for the Feb. 2 broadcast of Super Bowl XLVIII on Fox. And in a major shift in its big-game strategy, it has vowed that the commercials will contain no sexual innuendo whatsoever.

"We've matured. We've evolved," CMO Barb Rechterman said in a statement.



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