LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-" /> GM's Calif. Drive Begins With Ads From DMB&B <b>By J.L. Sullivan with Fara Warne</b><br clear="none"/><br clear="none"/>LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-
LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-" />
LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-" />

LOS ANGELES – General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Brand Marketing

GM's Calif. Drive Begins With Ads From DMB&B By J.L. Sullivan with Fara Warne

LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-

GM’s Calif. Drive Begins With Ads From DMB&B <b>By J.L. Sullivan with Fara Warne</b><br clear=

By Adweek Staff

September 27, 1993

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

With the muscle-bound yen frustrating import pricing efforts, and GM’s new value-pricing strategy in place, the maker figures the time is right to go after the California market.
One spot promises hassle-free buying pioneered by its Saturn division and touts a mix of options popular in the local market as standard equipment.

Brand Marketing

GM's Calif. Drive Begins With Ads From DMB&B By J.L. Sullivan with Fara Warne

LOS ANGELES - General Motors Corp. began courting California car buyers last week, when it broke the first of six commercials in a $25-

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff