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Goldberg Moser O’Neill here is handling creative duties for the launch of a test restaurant for Boston Market, after losing a key national assignment from the client to a rival shop.
GMO broke a regional radio campaign last week for the opening of an expanded Boston Market restaurant in Charlotte, N.C., according to officials at the Golden, Colo.-based client. Teaser newspaper ads by GMO began running at the end of July, and local TV ads are slated for early October, said Boston Market representative Jeff Beckman.
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