GM Australia Invites Agencies to Pitch

MELBOURNE – General Motors-Holden has moved outside its relationship with McCann-Erickson and invited three of Australia’s hottest creative boutiques to pitch for a special project. GM-H, which has briefed Whybin Dery Barnes, Republic Advertising and Andromeda, has said the move did not reflect trouble in its relationship with McCann.
Copyright Adweek L.P. (1993)