GM Attempts to Redefine Buick Brand Via Partying

Buick is trying to shed its image as a stodgy, driven-by-your-grandparents vehicle brand with a series of “remix” parties taking place in five U.S. cities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in