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NEW YORK Baseball fans will see something unusual during the opening game of the World Series on Fox Sports this Saturday: the debut of “Salute,” Chevrolet’s first general-market Spanish-language TV spot.
The ad, created by Accentmarketing in Coral Gables, Fla., features a new Chevy Silverado SS parading among a dozen tricked-out Chevy lowriders while a rap tune in Spanish plays in the background. As the Silverado passes, each car raises up in salute to the leader.
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