Global Agency of the Year: DDB

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The biggest creative account shift of 2003—Royal Philips Electronics’ consolidation of its $600 million business at DDB—was set in motion over dinner at Fresco in Manhattan last summer. Philips’ chief marketing officer, Andrea Ragnetti, flew in from Amsterdam to meet with DDB worldwide CEO Ken Kaess. The restaurant, three blocks from the Omnicom Group network’s New York office, was the rendezvous point.

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