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Global ad revenue growth might be projected to slow slightly in 2015, but ad spending is on track to increase more substantially. EMarketer, a research firm that reports on the advertising industry, predicts advertisers will spend $592.43 billion next year, a 6 percent increase from 2014.
The new report notes that the top five ad spenders worldwide—the United States, China, Japan, Germany and the United Kingdom—will continue to dominate in 2015. The U.S. is expected to remain at the top, with an estimated $189 billion in spending, roughly 32 percent of the total market.
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