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Glaxo-Wellcome has invited four roster shops and an undisclosed number of other agencies to pitch its estimated $150 million media planning and buying account, the client confirmed.
The roster agencies include The Media Edge, New York, which is responsible for Glaxo-Wellcome’s media buying; Wilson Media Group, New York, which performs planning for the client; and creative partners Grey Advertising of New York and Rockett, Burkhead, Lewis & Wins-low in Raleigh, N.C. Grey, through MediaCom in New York, declined to participate in the review.
The Media Edge is more enthusiastic: “We have an excellent relationship with Glaxo,” said Beth Gordon, president of The Media Edge.
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