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NEW YORK British soccer icon David Beckham has signed a three-year deal with Gillette to appear in ads for its men’s grooming line, the company said.
A new campaign with the Real Madrid star is tagged “Feeling of Gillette.” It was crafted by Omnicom Group’s BBDO in New York and breaks in Europe next month.
Beckham is also scheduled to appear in a North America campaign in mid-July as part of the “Best a man can get” campaign, a Gillette representative said.
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