Gillette Powers M3P Campaign

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BOSTON Gillette has unveiled an ad campaign to support its new M3Power shaving system for men, which is due to hit stores May 24.

The creative, via Omnicom Group’s BBDO, New York, will include TV and print. Point-of-purchase and Internet support. Tag continues, “The best a man can get.”

A 30-second spot debuts this week on network and cable.

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