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BOSTON Gillette has awarded national creative chores on the launch of a new body-spray deodorant line to Havas-owned Arnold, sources said.
Arnold was tapped to produce “edgy” ads for the product, which would likely be called “Tag,” one source said.
The work is expected to launch in the first half of next year.
The assignment was made based on the Boston agency’s past work for the client and its history of crafting campaigns for young adult consumers (Volkswagen) and teenagers (American Legacy), sources said.
Arnold
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