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A pitch team led by design firm GibbsBaronet here has been handed the creative reins of the Dallas Convention & Visitors Bureau account after a review.
Billings for the account, with media handled internally, are less than $2 million. A 15-agency field was cut twice before GB was selected.
The bureau has not had a designated lead creative agency since it pulled the account in-house in 1994. Partnering with GB for the account were local firms McCue Marketing Services, Cinco Media, JW Enter-prises and CreateTech.
Agency principal Willie Baronet said his shop’s effort will focus on developing Dallas as a brand.
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