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Spots created by Arnold Communications and Mullen are primed to make appearances at the upcoming Super Bowl, while Gearon Hoffman hopes to help a client make a late entry from the bench.
Commercial time on Super Bowl XXXIV, dominated by dot.com clients, is filling up fast. Thus far, Boston-based Arnold and Gearon Hoffman, along with Mullen in Wenham, Mass., may be the only New England agencies to have their work represented.
Mullen made its Super Bowl debut in 1999 with the well-received “When I Grow Up” spot for Monster.com.
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