Getting to know you

Who knows what information technology professionals really think? TFA/Leo Burnett Technology Group and StarLink, a division of Starcom Worldwide, intend to find out.
The two Bcom3 agencies are embarking on an Internet and telephone survey of IT professionals to determine their behavior, both lifestyle and attitudinal, and the media implications they suggest.
“The results of the study we’re conducting together will add tremendous value to the creative and media placement strategies we develop for our customers,” said TFA chief executive Sean Bisceglia in a release.
The survy will be part of a recently inked deal between the two units in which StarLink will provide media planning and buying for TFA’s high-tech clients. Officials valued the contract at around $70 million. “What we can provide for our new partner is unequaled in this market niche,” said Bob Kubis, president of StarLink.
TFA and StarLink expect to have the survey concluded by the early fourth quarter.
–Aaron Baar