Germany’s Abels Enlists in Grey

DUSSELDORF – German Audi consultant, Reinhard Abels, formerly of Spiess Ermisch Abels, has joined the Grey network here. Along with him comes the $30-million German armed forces account, formerly at SEA. Agency insiders reacted sourly to the move, saying that government accounts need to be publicly announced and pitched before being assigned to a new shop.
Copyright Adweek L.P. (1993)