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Georgia Power–an electric utility owned and operated by Southern Company–is going to the dogs, literally, with its newest advertising campaign that helps provide consumers with energy-saving tips.
In the ads, fictitious “legendary” trainer Ryder Hamilton teaches dogs to sniff out items such as Energy Star label products, florescent light bulbs and sources of energy waste. The idea is to show consumers where they can save money on electric bills around the home. The messaging says, “Sniff out more savings at GeorgiaPower.com.”
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