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DALLAS A Fitzgerald + Co. campaign for Georgia Power highlights the word “on” to illustrate the tagline: “We’re on so you can be.”
Launched this week, the campaign includes two 30-second TV spots, as well as print and interactive ads, and will expand into radio and outdoor in January, the Atlanta-based agency said.
Against a backdrop of Georgia scenery and shots of Georgia Power workers and facilities, words incorporating “on” such as “conservation,” “education,” “environment” and “constant” are shown.
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