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Gearon Hoffman has been awarded the estimated $2 million advertising account of Private Healthcare System.
The Boston agency, which has in the past worked on projects for the Waltham, Mass.-based client, bested several undisclosed agencies in a review. PHCS cited its pleasure with a print project that Gearon had undertaken earlier this year as a major factor in its decision to place the agency on retainer, ac cording to Elizabeth St. Saveur, director of marketing and corporate communications.
Those ads, which ran in insurance and human-resources trade publications, publicized PHCS’ accreditation and certification through various medical organizations.
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