Gearon Hoffman Snares Private Healthcare

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Gearon Hoffman has been awarded the estimated $2 million advertising account of Private Healthcare System.

The Boston agency, which has in the past worked on projects for the Waltham, Mass.-based client, bested several undisclosed agencies in a review. PHCS cited its pleasure with a print project that Gearon had undertaken earlier this year as a major factor in its decision to place the agency on retainer, ac cording to Elizabeth St.

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