Gearon Hoffman Reanimates Brown & Co.

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Gearon Hoffman re-turns to animation in its latest television effort for discount brokerage Brown & Co.

George Brown, who in 1960 founded the Boston company and frequently appeared as a cartoon character in broadcast and print campaigns, retired from making ad appearances earlier this year [Adweek, Jan. 17].

The latest work from Gearon Hoffman, however, retains the familiar “Where your experience pays off” themeline, and features some of the same animation style the Boston shop has employed for Brown & Co.

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