Gearon Hoffman Grows Naturally

Organic Food Provider, Pure Juice Maker Tap Shop for Assignments
BOSTON–Gearon Hoffman here is preparing a $2 million ad push for New Organics, a Braintree, Mass., provider of 100 percent organic foods that recently hired the shop following a review.
Separately, the agency has expanded its relationship with all-natural juice maker Apple & Eve of Roslyn N.Y. In addition to a consumer branding campaign slated to break in May, Gearon Hoffman will create ads supporting the client’s licensed line of Sesame Street juices, said agency president Bob Hoffman.
New Organics’ move to Gearon Hoffman follows a consolidation of its operations on the East Coast.