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SALT LAKE CITY — A pair of Utah celebrities — former rival football coaches Ron McBride and LaVell Edwards — kicked off an Internet auction of Olympic tickets on Monday. University of Utah coach McBride drove the price for two front-row USA-Russia hockey seats to $2,000 — four times the face value.
Retired Brigham Young University coach Edwards didn’t bid any higher, but he has nine more days to consider doing so.
Organizers for next February’s Winter Games are holding the first ticket auction for a major sporting event.
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