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BOSTON Jannine Régis has joined The Gate Worldwide as director of new business.
She will work on attracting clients that compete in more than one country and intend to spend $15-25 million annually on marketing. The agency contends that these types of companies usually have to decide between small independent agencies without an international reach or large agency networks where their business may not be a priority.
“The Gate’s thinking defies traditional advertising agency thinking,” said Régis.
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