GARCIA'S PRIVATE ISSUE

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

There was a time when you could not imagine the name Jerry Garcia in the same sentence with Morgan Stanley, but times have changed.
The artwork of the late Garcia, of Grateful Dead fame, covers the new Private Issue card from Morgan Stanley, Dean Witter, Discover & Co.
As part of the promotional effort, a few of the musician’s old pals are visiting various points around the country to raise money for local food banks. Among them are hippie icon Wavy Gravy and Paul Kantner of Jefferson Starship.
The Private Issue Jerry Garcia Road Trip stops at Minneapolis’ Aquatennial July 18-19, at the Ohio State Fair in Columbus Aug.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in