Ganim Enlists Creative Partners

BOSTON Creative Partners said it has been hired by the Ganim Group for marketing services, including Web site development and print ads.

The independent agency in Stamford, Conn., won the estimated six-figure business following a review of undisclosed contenders.

“The addition of the Ganim Group helps to reinforce the agency’s leadership position in the healthcare and financial services sectors,” said Creative Partners’ CEO Peter Schelfhaudt.

Ganim in Bridgeport, Conn., provides employee and executive benefits, business consultation and wealth acceleration services to small and midsize companies. Campaigns targeting entrepreneurs, benefits managers and human resources professionals will appear mainly in trade publications.

Creative Partners employs about 25 staffers and has overall billings of $20 million. Other clients include Gabelli Asset Management, HealthNet and U.S. Trust.

—Adweek staff report