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HSR Business-to-Business is playing games with its clients.
The Cincinnati B2B shop developed an Internet game for Pall Corp. to advertise a new line of products.
The healthcare and industrial manufacturer in East Hills, N.Y., was looking for an engaging way to explain highly technical innovations in its products to customers.
HSR developed Arresting Evidence, a whodunit-type murder game, where players select evidence at a crime scene to take to a cyberspace lab to analyze using Pall products.
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