Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO — A super-size scandal involving its promotional games was the last thing McDonald’s Corp. needed on top of a beef safety scare in Europe, a weakened economy and vegetarians’ lawsuits over its french fries.
But Wall Street, restaurant industry experts and customers appear to have little beef with the fast-food giant about the conspiracy that denied patrons $13 million in cash and prizes since 1995.
Instead, the marketing company that was implicated in the alleged fixing of the games is taking the hit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in