Gabriel deGrood Bendt Wins Computype

CHICAGO Identification label maker Computype has enlisted Gabriel deGrood Bendt as its lead advertising agency after a review of undisclosed contenders.

The Minneapolis agency will assist with strategic planning and creative services for the St. Paul, Minn., company. Annual billings were not disclosed.

“Most people don’t understand how simple labels can play big roles in our lives,” said Eric Roach, marketing manager of Computype in a statement. “Each day we help labs across the globe safely identify and track blood samples.”