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Chicago’s largely Mexican Hispanic population is being introduced to a new fruit this summer through a campaign from Mendoza Dillon in Newport Beach, Calif.

Zespri International is pushing its Zespri Gold Kiwifruit through radio, outdoor and promotional events to the city’s burgeoning Hispanic population. Ads tout the fruit as “Tu pila natural,” or “Your natural battery,” a play on a well-known Spanish phrase to get moving.

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