Funny Business

A generation of comedians is changing the ad world with humor (and smarts, too)

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Wrigley just couldn’t get on board with the necrophilia. 

“I wanted to do this sketch where this guy is at the morgue, and he basically bribes the attendant to let him have an extra five minutes with his dead spouse,” says Will Arnett. The actor, who with his Arrested Development co-star, Jason Bateman, co-founded DumbDumb, a shop that creates and writes digital shorts for brands, is talking about brainstorming for Wrigley-owned Orbit. “He pulls her body out of the sack, and then somehow the Orbit gum cleans up that situation and makes everything OK.



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