'Fun Comes Naturally' at Wisconsin Dells

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO The Wisconsin Dells Visitor and Convention Bureau broke a $4 million summer campaign this month from Boelter + Lincoln.

A 60-second commercial and two 30-second TV spots carry the tagline “Where the fun comes naturally,” according to a WDVCB representative. The work from the Milwaukee agency is airing in Chicago, Milwaukee and Minneapolis and replaces the tagline “All roads lead to fun.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in