‘Fun Comes Naturally’ at Wisconsin Dells

CHICAGO The Wisconsin Dells Visitor and Convention Bureau broke a $4 million summer campaign this month from Boelter + Lincoln.

A 60-second commercial and two 30-second TV spots carry the tagline “Where the fun comes naturally,” according to a WDVCB representative. The work from the Milwaukee agency is airing in Chicago, Milwaukee and Minneapolis and replaces the tagline “All roads lead to fun.”

Boelter also created an infomercial that focuses on the amusement park’s boat rides, golf courses, sandstone bluffs and other features.

The WDVCB spends the majority of its advertising budget on the summer promotion. The annual budget totals $6 million, the representative said.