FTC Says 'Your Baby Can Read' Ads Are Fiction

Two of three defendants settle

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Ads promoting Your Baby Can Read were nothing but fiction, says the Federal Trade Commission, citing a lack of scientific evidence backing up claims that children as young as nine months could be taught to read. The FTC today filed false and deceptive advertising charges against the program.

The FTC's case, part of its push to prohibit overhyped health and scientific claims, followed a number of lawsuits brought by advocacy groups and others against Your Baby Can LLC, which was forced to close its doors in July.

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