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If government regulators get their way, marketing food to kids—a $1.6 billion annual business—will never be the same.
Under proposed guidelines published last month by the Federal Trade Commission, ads targeting children 17 and under will be limited to products that have the right ingredient profile. Comments on the voluntary guidelines are due July 14, but this week regulators will hold a forum for stakeholders to comment on the proposal. They’re expected to get an earful from the advertising community, which finds the rules draconian.
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