Fruitt Unveils Ads For Newly Renamed Energy Supplier

Bundled utility services provider TelEnergy has changed its name to ServiSense and chosen Fruitt Communications as its ad agency.
Cambridge, Mass.-based Fruitt has teamed with Guarino Design Group, also in Cambridge, and public relations firm Bear Dog Communications in Wakefield, Mass., to fashion a branding push for the client. Billings were not disclosed.
Print ads tagged “Uncomplicating your world” are appearing in The Boston Globe; broadcast work is being considered, said Joe Ford, executive vice president of marketing and communications for the Newton, Mass.-based client.
Rival Essential.com, Burlington, Mass., which is looking to spend $6 million on ads this year, is holding a review for its creative assignment [Adweek, June 28]. –David Gianatasio