Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sunny Delight is determined to convince consumers that they can get the nutrients they need by drinking a zero-calorie flavored fruit water called Fruit2O Essentials. The new product line hits stores this month, backed by a campaign that broke this week.
The effort, via Carrafiello Diehl & Associate, New York, is the first new work for the brand since Sunny D acquired both Fruit2O and Veryfine juices from Kraft in 2007. The brand’s last agency of record was Ogilvy & Mather, New York, and it’s had no appreciable spending since then.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in