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DALLAS Frost Bank will break new ads developed by independent agency McGarrah/Jessee that emphasize the financial institution’s historical roots in Texas, the shop said.
New radio and print ads continue the tagline launched in 1997, “We’re from here,” the agency said.
The first print insertion’s headline, “1868: Common Courtesy 2005: Uncommon Courtesy,” is set against a photograph of a Texas sky.
“Although we continue to drive home the ‘We’re from here’ message, this campaign differs in a number of ways,” said Bryan Jessee, founding partner of McGarrah/Jessee in Austin, Texas.
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