Frito-Lay Spells Crunch Time for Teens

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS Frito-Lay is expanding its latest Doritos “inNw?” campaign that targets teens through an interactive Web site created by Tribal DDB and a TV spot developed by lead agency BBDO.

“InNw?” is shorthand for “If not now, when?” Frito-Lay said. The campaign began with the launch of a new Doritos flavor, Black Pepper Jack, in September, according to the company.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in