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DALLAS Frito-Lay is expanding its latest Doritos “inNw?” campaign that targets teens through an interactive Web site created by Tribal DDB and a TV spot developed by lead agency BBDO.
“InNw?” is shorthand for “If not now, when?” Frito-Lay said. The campaign began with the launch of a new Doritos flavor, Black Pepper Jack, in September, according to the company. Sales of the product were so impressive that the snack maker decided to break new TV spots this year.
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