Frito-Lay Intros Tostitos Dipping Strips

Frito-Lay, a division of PepsiCo, has added a new snack to its portfolio: Tostitos Dipping Strips.

The strips, which sell for $3.99 for a 13-oz. bag, can hold the heartiest and thickest dips, including “cheese, chili or spinach,” said Frito-Lay rep Deanna McKinley in a statement.

Ads break in women’s and food-oriented magazines this month. One ad, for instance, shows a Tostitos Dipping Strip with cheese on it, accompanied by the text: “The time geometry got useful.”
Frito-Lay is not running any television advertising for the new strips, though it aired football-themed ads for the entire Tostitos line during yesterday’s Tostitos Fiesta Bowl, an annual Frito-Lay-sponsored football game played at the University of Phoenix Stadium in Glendale, Arizona.

Like many of its other snacks, Frito-Lay is marketing the Tostitos Dipping Strips to game day snackers. The launch is timely given that football fans will be gathering around their TVs and attending parties for the Super Bowl next month.

Frito-Lay spent 26.3 million advertising Tostitos both in 2008 and during the first nine months of 2009, excluding online, per the Nielsen Co.