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DALLAS Frito-Lay chief marketing officer Stephen Quinn is moving to Wal-Mart as senior vice president of marketing, company officials said.
Quinn’s hiring marks a further shift in the marketing approach of the world’s largest retailer, sources said. In hopes of projecting a more upscale image, Wal-Mart has de-emphasized pricing in its advertising while promoting image, even breaking its first ads in Vogue magazine.
The Bentonville, Ark.-based company in March hired John Fleming, a former marketing executive from rival Target Stores, to replace the retiring CMO Bob Connolly.
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