Freeman Lures GZ 2

Cliff Freeman and Partners has hired Grant Holland and Guy Schelmerdine, the creative duo behind Ground Zero’s award-winning “My Knowledge” campaign, for ESPN2.
The move comes with six other hires since June (two more on the creative side and four in account management) in response to five new business wins at the shop this year.
Holland and Schelmerdine have joined the shop as copywriter and art director, respectively. The pair’s best-known work won a silver D&AD award and the top prize at the Beldings. Their ESPN2 spots bear the hallmarks of a low-budget slasher flick and feature a loner who spends hours watching ESPN2 to increase his sports knowledge. His added knowledge “feeds” the growth of a creepy giant hairball he keeps as a pet.
“That was my favorite work on their reel,” said Arthur Bijur, president, executive creative director at Cliff Freeman. “It showed good, fresh thinking. We’re always on the lookout for talent, and they seemed to be the right fit.” Richard Bullock and Reed Collins have also joined as writer and art director, respectively, from Lowe Howard-Spink in London.
Associate creative director Kevin Roddy, who joined Fallon McElligott, New York, is still to be replaced, said Cliff Freeman, the shop’s principal and chief creative director.
On the account side, the shop has added two account supervisors: Paul Schmidt (from Berlin, Cameron & Partners, New York), who will work on Budget Rent A Car, and Kristen McElroy (from McCann-Erickson, Los Angeles), who will work on Church’s Chicken. Ellie Tirana joined from DDB, New York, and will work on and, and Jessica Harper joined from Frankfurt Balkind Partners here to also work on Budget. The latter pair both join as account executives. With the Shooting Gallery, the accounts represent about $100 million in billings.