Freeman Invited to Defend Casino Account

NEW YORK Mohegan Sun has placed the creative portion of its ad account in review, the company said on Wednesday. The client spends an estimated $15-20 million annually on ads.

The Uncasville, Conn.-based client has used independent Cliff Freeman and Partners in New York for creative since April 2001.

Select Resources International in Santa Monica, Calif., is handling the review, and Cliff Freeman has been invited to participate. George Galinsky, vice president of advertising and public relations at Mohegan Sun, is running the review from the client side.

The client’s previous creative agency, indie Mintz & Hoke in Avon, Conn., continues to handle media and will not participate in the review, said a company rep. Executives there could not immediately be reached for comment.

Recent work from Cliff Freeman for the gambling resort is tagged “Come play” and shows customers fantasizing about its indoor waterfall and other attractions.

In the first 10 months of 2003, the client spent about $15 million on ads, per TNS Media Intelligence/CMR.