Freak Week: Trouble in Paradise

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tourism Queensland’s “Best Job in the World” campaign was the darling of the 2009 advertising awards-show circuit, and it truly was a PR triumph for the region. Media outlets everywhere covered the story of the classified ad, placed globally, seeking a caretaker for Australia’s stunning Hamilton Island, and offering $130,000 in return for some light blogging about island life.

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