Freak Week: Monkey Business

It can be tough when PETA decides to rip you a new one. But when Dodge and Wieden + Kennedy found themselves in the line of fire recently, they made the most of a bad situation. At issue was a Dodge spot in which a chimp in an Evel Knievel suit detonates a cloud of confetti — an impromptu delight that the voiceover (from Dexter’s Michael C.

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