Fraser/Huff Picks Up Murad Account

LOS ANGELES – Murad has awarded its estimated $5 million account to Fraser/Huff.
The Santa Monica, Calif., agency was selected after a review of undisclosed agencies. The account most recently had been handled by Kirshenbaum Bond & Partners, San Francisco, which created a print ad and built a Web site for the client last year.
Fraser/Huff will help re-establish the cosmetic and skin care company’s brand identity through its Web site, trade and consumer ads and direct mail, according to partner Renee Fraser, who will head up the account initially. “It’s an exciting company,” she said, noting that the agency’s first work will break around October.
“It was a very competitive review that took about three to four months,” said partner Agnes Huff. “We completed a few assignments for them.”
The shop’s experience in the health and beauty categories includes fragrance maker Giorgio of Beverly Hills and UCLA Medical Center. It also has a neuropsychologist on staff.
Executives of the El Segundo, Calif.-based company, founded by dermatologist Dr. Howard Murad, confirmed they were finalizing a contract with Fraser/Huff last week.
“What’s exciting about Murad is their expertise in the scientific part of cosmetics and skin care,” Fraser said. ¡